Web design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on.

For the typical web sites, the basic aspects of design are:

• The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
• The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
• The structure: of the web site as a whole.

A website typically consists of text, images, animation and /or video. The first page of a website is known as the Home page or Index Page. Some we sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer, however search engines, in general, favor websites that don't do this which has caused these types of pages to fall out of favor. Each web page within a website is a file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks.

Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client.

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The web is cost effective
A typical website costs roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term.

The web adapts and grows with you
Using a Content Management System, you can build content over time. A website is organic in growth, not once-off like other traditional media.

The web is timely
You can keep a website up-to-date far more frequently than traditional media. You can test and adapt your message daily, if need be.

The web is measurable
Using traffic analysis, you can get a clear idea of the visitors to your website, and what they view. No other medium shows you such results based detail.

The web is improved communication
Using the web, you can engage in direct conversations with your customers and build a stronger, more loyal following.

The web is now expected
More and more businesses and consumers are using the web to find suppliers or products. Not having a website in this age is akin to not having a telephone.

The web reduces customer service costs
How much of your staff time is taken up answering typical questions? Your website can answer these in more depth and with better results, over and over without the costs.

The web improves systems
From downloadable forms, to internal and external communications, to streamlining payment and other systems, the web costs less than paper shuffling and telephone calls.

The web builds brand awareness
People use the web to speak about products or services irrespective if you have a website. Using the web, you can join and engage the community.

The web is global
You can sell to your town or city, or you can use the web to sell globally. The web is an exporter’s dream platform.

The web works whilst you sleep
The web is 24 hours, seven days a week. Your office or shop isn’t. Why should you stop selling or marketing when you go home at the end of the day?

The web is faster
Using blogs, email newsletters and campaigns means instant communication, not time lagged direct mail or traditional advertising.

Your competition is already here
If you don’t have a website, we can assure you, your competition does. Why let them have the advantage?

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